AT&T has announced it will be discontinuing its $10/1,000 text messaging plan, and now customers will have to choose between spending 20 cents for each text message sent and received, or opting into a $20/unlimited texting plan.
Based on the pricing for AT&T’s regular data plan, the texting prices are, well… exorbitant, to say the least. The company offers a $25/unlimited data plan, which includes 2 gigabytes of data. Broken down, that’s 80 megabytes per dollar. 80 megabytes equals 500,000 text messages – and that’s if they’re the full capacity – not just something like “what’s up?” or “lol.”
Dividing 500,000 texts into $1 comes out to two ten thousandths of a cent -- $0.000002. Not 20 cents. Based on the two-ten-thousandths price, if a person sent 5,000 texts in a month, their cost would be one PENNY. But, based on AT&T’s charges, that would cost someone in real life $1,000. Considerably more than one cent.
It’s interesting and disheartening for a company to take away its customers’ ability to spend a little less, especially considering that AT&T’s main competition, Verizon, still offers tiered texting plans for varying budgets. Unfortunately, as AT&T has often been the leader in terms of pricing (and not in a good way), we might be able to expect other companies to follow suit. NOT COOL, AT&T. Not cool at all.
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