An edgy new slogan and a bottomless beer deal is causing controversy ahead of the annual Preakness Stakes on Saturday. The Maryland Jockey Club had to do something to bring horse race fans back to Pimlico after last year's staggering 30% attendance drop.
The main reason the second leg of the Triple Crown lost so many fans was because they stopped allowing BYOB (bring your own booze). However, the consolation prize this year is the $20 "Mug Club" with gives you a bottomless beer mug which means unlimited refills starting at 8:30am! So they don't want people bringing in their own brews, yet they'll allow them to chug all day on what could be the best beer deal in sports history?! I think plenty of peeps will be ready to get their preak on by the 6:18 race time!
Which brings us to the edgy new slogan - get your preak on! Conservative critics say the slogan is too sexy and sleazy for a historic thoroughbred horse race. Others believe it's a smart marketing tactic to entice a younger crowd. I wonder if rapper Missy Elliot is flattered by the variation of her 2001 hit single "Get Ur Freak On"? Oh, and don't forget about the bikini contest, cornhole tournament, and scavenger hunt, sure to bring back the raunchy riff raff.
We'll see tomorrow if all this marketing mayhem will pay off for Pimlico. In the meantime, take a look at these odds and place your bets!
Super Saver 9/4
Lookin at Lucky 4/1
Paddy OPrado 10/3
Schoolyard Dreams 12/1
Dublin 12/1
Pleasant Prince 15/1
First Dude 16/1
Aikenite 20/1
Caracortado 22/1
Jackson Bend 25/1
Yawanna Twist 25/1
Northern Giant 40/1
e5243cf2-398b-41de-9d18-80b510e12561|1|5.0
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